Advertising
As a LocalSavings Network member, you have
the opportunity to reach an average of 50,000 people daily (per the
Outdoor Advertising Assoc.) with the lowest CPM (cost per thousand
impressions) of any form of advertising...our Hybrid Transit Advertising
(HTA) program. Each LSN hybrid vehicle will contain two (2) 1' x 1'
ads from 6 local businesses and will be driven daily by our Account
Executives. Each advertiser will have a 1' x 1' space on both sides
of the vehicle as well as a listing on the back. Outdoor Advertising
Magazine writes in a 2002 article, "96% of respondents say mobile advertising
is more effective than traditional outdoor advertising." Not only does
your HTA participation promote that your business accepts Eco-Coupon,
but it also shows your commitment to helping our planet. Traditional
transit advertising is placed on city buses which give off harmful
emissions into the atmosphere. These bus advertisements usually cost
a minimum $10,000 per year (and normally do not reach outlying suburbs
in the region). Our HTA program, however, allows our advertisers to
reach the metro and suburban areas on an environmentally-friendly hybrid
vehicle and costs only $2,700 per year, a savings of 73%. Show your
commitment to helping local consumers save money...save time...and
save the environment by participating in our HTA program. LSN provides
additional ways for our members to reach consumers efficiently and
effectively...without paper!
Our ScreenVision Eco-Coupon ads will begin appearing
this July at the area's most-attended theater, The Rave, (all screens,
all showtimes, for a minimum of six months.) According to the Arbritron
Cinema Advertising Study, moviegoers are on site approximately 24 minutes
before the movie begins, which provides, "...a long, uninterrupted time
window for reaching consumers with advertising." The study goes on to
say, "Cinema advertising...it is high-impact, engaging advertising that
commands attention." Our movie ad participants will be able to promote
their business and their LSN participation to 60,000+ people per month
in a premium setting. Ask your Account Executive for further details.
Our network members enjoy many other deeply-discounted,
cost-effective ways of reaching consumers including television and
online commercials, website page sponsorships, e-newsletter sponsorships,
business highlights, and many more. Again, our pioneering program
puts your company in front of consumers while allowing you to save money...save
time...and save trees.